Webinars

Public libraries in college towns operate at the intersection of campus and community—serving year-round residents, students, faculty, and visitors, often within rapidly changing economic and housing landscapes. In this panel discussion, public library directors from prominent college communities will reflect on what makes their work different from cities and towns without a major university as a key economic driver.

Public libraries collect a wealth of data, but numbers alone rarely inspire understanding or action. This webinar will explore how data visualization and data storytelling can help library staff turn complex information into clear, compelling insights. Whether you’re reporting on outcomes, tracking progress toward goals, or advocating for resources, this session will help you use data more effectively to demonstrate your library’s impact.

Data is more than just numbers, but how can public libraries leverage this wealth of information to drive meaningful change to affect the future of your library? Discover how Las Vegas Clark-County Library District (LVCCLD) harnessed its Google Analytics data, turning raw information into powerful, actionable insights for their marketing team.

Get ready for some exciting updates to your email platform in September 2025! We're rolling out two major enhancements designed to help your library connect more effectively with patrons and simplify your email management: email A/B testing and improved email sending workflows. In this webinar we explored how these new features will transform your library's email communications.

AI is already reshaping how people search for, consume, and engage with information. Will public libraries play a central role in this transformation or be left behind? In this thought-provoking webinar, we explore how libraries can embrace AI to extend their legacy of democratizing knowledge. Discover how BiblioCommons is developing AI-powered features grounded in library values—putting privacy, accuracy, and exploration at the forefront.

Without strong leadership from the library’s CEO or Director, the online experience is often underfunded and undervalued. Investing in the digital experience is paramount because the library's website (including the online catalog) is the most utilized service point. In this webinar, hear directly from a panel of library directors about why a strong online presence is essential to the modern library and critical to the overall patron experience.

When library messages are timely, personal, and easy to access, they can do more than just inform—they can strengthen relationships and build trust between libraries and their communities. In this webinar, we explored how MessageBee, a purpose-built communication tool for libraries, helps staff connect with patrons more effectively through email, text, and voice notifications.

Technology initiatives aren’t just about implementing systems, software, and processes—they’re about people. Hear from Michelle Frisque about how to overcome common implementation challenges, gain tools to engage staff with change, and learn strategies for successfully sustaining the change in the long term.

This exclusive panel discussion featured IT Directors from three leading public libraries: King County Library System, Seattle Public Library, and Edmonton Public Library. These industry experts, who have transitioned from other sectors into the library field, shared their insights on the unique challenges and opportunities of library IT.

Hear from Reneé Bibby, Library Service Manager of Marketing & Communications, about how PCPL developed their affinity teams, from building buy-in with stakeholders, working with HR to develop new staff positions and adjusting workflows, to building custom brands and a dynamic website presence.

In this webinar, Katie Zychowski, GRPL's Marketing & Communications Director, will take you behind the scenes of their rebranding journey. From conducting user research and identifying a guiding "north star" to developing a cohesive brand identity, Katie will share the lessons and challenges of rebranding a public library.

Discover techniques for designing dashboards and visualizations that communicate your data effectively. This engaging webinar dives into the basics of Looker Studio, the powerful data visualization tool designed to help you make informed data decisions with ease. It introduces the Looker Studio interface and key functionalities and goes into how to link various data sources to build meaningful, comprehensive reports.

Are you prioritizing Diversity, Equity, and Inclusion (DEI) at your library but unsure where to start? Join our webinar to gain insights and inspiration from Pima County Public Library's Affinity Teams—collaborative, staff-led groups that promote inclusion and support for traditionally underrepresented identity groups.

Watch this informative webinar to discover how to use Google Analytics and the BiblioCommons Analytics Platform to obtain valuable insights to drive informed decisions for your library.

Do you need help to keep up with the demands of social media, blogs, photos, book lists and eNewsletters? Discover how San Mateo County Libraries tackled the content creation challenge by launching a marketing workgroup with representatives from each library branch.

With Personalized Promotions (a new feature in BiblioWeb), libraries can provide automated, visually appealing, and contextually relevant content inside the catalog.

Patrons want frictionless and personalized experiences, and we are here to help libraries deliver those without compromising on privacy and accessibility. Join us to hear what's new and coming next.

An exceptional customer experience is delightful, frictionless, and inspires a customer to act. These smooth experiences are achieved through a practice called User Experience Optimization — a continuous cycle of measurement, testing, learning, and improvement.

Hear from practicing library marketers who share their experiences breaking down silos to strategically and intentionally create promotions that engage your community while keeping DEIA top of mind.

Does your website suffer from "website creep": too many pages, too much content, and a lack of organization? We're spilling the tea on what it takes to create an effective website that serves your patrons.

Join David Leonard, President of the Boston Public Library (BPL), and Keith Gillette, Chief Technology Officer at BPL, as they discuss infrastructure security, data and patron privacy in today's public libraries.

Learn how Tacoma Public Library undertook a project to broaden their existing local history collection by co-creating, with local organizations and partners, a new community archive that incorporates previously missing voices from underrepresented people of Tacoma.

Learn insights on the rapid evolution of AI and other data-related technologies, how those technologies enable big tech to capture audiences, and the challenges and opportunities this trend presents for public libraries.

Hear about the latest BiblioApp features and functionality that will help you personalize the mobile experience for all users.

Navigating challenges to books and collections is an ongoing concern for libraries. As these challenges continue to evolve, it's essential to adopt proactive measures to safeguard your library's materials and resources; and gain a better understanding of collection development policies.

Learn why it’s crucial that your main navigation and footer act as a road map for your users. Your navigation can lead users to the content they want and encourage visitors to browse it.

Learn how BiblioEmail can help you leverage all the great content from your BiblioWeb-based website to create relevant, beautiful, and engaging emails.

In this third instalment of the webinar series, we will look at what type of content is worthy of being on your homepage.

Find out what you should be looking for when evaluating different patron catalog options.

Learn how BiblioApps + Self-Checkout can be an alternative solution to self-checkout machines.

Find out about how to automatically add Hoopla and OverDrive titles to your BiblioCore catalog so that patrons can discover eContent without leaving the catalog.

Learn all about how BiblioSuggest makes it simple for patrons to recommend new titles in your catalog and streamline your workflow.

User testing is a great way to get specific feedback about your patrons’ experiences, preferences, and behaviors. Find out more to improve your website's user experience.

Hear about ways to leverage existing website content to create personalized emails for patrons without the tediopus work of copying and pasting.

Explore what makes a great list and find out how to manage individual and group staff accounts. Plus, get tips on polishing up your staff profiles.

Find out how a library successfully worked with their city colleagues to improve their reach and develop an online platform that the entire city benefits from.

Learn ways to provide a fresh, engaging, and easy-to-use online catalog that promotes endless opportunities for searching, exploring, and borrowing.

Hear how best to promote your launch (social media tips and tricks), incentivize staff and give them the tools to help patrons as they transition to a new online catalog.

A website homepage is prime real estate for libraries. Hear from two libraries that designed a new homepage and simultaneously developed a new marketing strategy.

Get an introductory look at GA4 and hear about the next steps libraries can take to migrate from Universal Analytics, plus key reports to use in GA4.

How can you ensure your patrons are properly represented? Learn effective strategies Pima County Public Library uses to reflect its current demographic.

Promoting online resources on your website can be pretty daunting. Get data and examples from public libraries that effectively do this on their websites.

See what major brands are doing and learn ways to keep your brand front and center by merchandizing services, personalizing experiences, and maximizing UX.

As institutions committed to ensuring access to information, do public libraries have a responsibility to address misinformation?

Learn how to easily integrate books, movies, and music into your blog posts, and add blog posts into your catalog to cross-promote your staff expertise and collections.

Maximize the impact of your marketing strategies with insightful tips and effective methods to engage your audience and increase library users.

Learn ways you can ensure that your library’s lists of book, movie, and music recommendations reach and resonate with your community.